Pick It Up 2 October   Pick It Up 1 July   Be A Partner   Class Rap 08
















Pick It Up 2

Fresh from the outstanding success of the inaugural Pick it Up Youth Concert in July, Dawn Raid and the Glass Packaging Forum announced a SECOND CONCERT for OCTOBER 1st.

Joining the bill were multi-platinum selling artists Nesian Mystik and Scribe who shared the stage with J. Williams, Savage, DJ Sir-Vere, Sweet & Sour, DZIAH, Anonymouz, Devolo, Sweet and Irie and Che Fu. This was truly a line up of the ‘who’s who’ in New Zealand urban music and was the ONLY time you could see all these artists for a mere $10.00.

Dance Crew Battle

A new addition to the October concert was a Dance Crew Battle. Fresh from World Hip Hop International Dance Competition in Las Vegas, World Champion dance crew Sweet & Sour prepared for their biggest challenge to date - to battle dance crew DZIAH. With $1000 prize money to be won, they took it back to the streets by letting the crowd response decide who won.

Before the concert they said ‘We are looking forward to the battle with DZIAH and to be on the stage as Scribe/Savage/Nesian Mystics is a privilege and honour for us. And to promote the message of ‘Pick It Up’ when it comes to all rubbish, is a big thing for us as we are the next generation. The battle to be judged by crowd response is gonna be insane, so all you Sweet & Sour fans make sure you all come out 1st Oct and support’’ says Hadleigh from Sweet & Sour.  

Over 3,000 kids filled the Telstraclear Pacific Centre in Manukau on 8th July for the very first Pick It Up Youth Concert. The gig was created especially for the under 18’s by Dawn Raid and the Glass Packaging Forum, who wanted to produce a school holiday event in a safe environment with a family friendly ticket price. Pick It Up, the youth brand initiated by the GPF, is focused on teaching the younger generation about recycling and caring for your environment.

John Webber, Managing Director of the GPF says: “The first PICK IT UP concert was a resounding success. Our aim was to encourage young people to recycle by getting some of New Zealand’s most well known musicians to deliver the message.  This was more than achieved with thousands of drinks bottles recycled on the night and people leaving the concert chanting Che Fu’s plea to ‘recycle, recycle’.  The Glass Packaging Forum will continue to support PICK IT UP because we believe it is a major part of our product stewardship scheme.”

Andy Murnane from Dawn Raid agrees:
" Anybody that knows Dawn Raid, will tell you that we love our community and PICK IT UP was the perfect event to seamlessly combine a youth focused recycling message with world class local entertainment. Dawn Raid music is a firm believer in the PICK IT UP brand and it's significance to youth in New Zealand, we look forward to the next event and taking the show national in 2010."

Thanks to sponsors Coca Cola and the Manukau City Council who helped make the second gig a reality.

concert 1 poster

Pick It Up 1

With over 3,000 youth (and some parents) packed into the Telstra Clear Pacific Stadium the first concert held on the 8th July was a winner!

As an exercise in the use of music as a method of positively influencing the younger generation and providing the packaging industry, in particular the glass sector, with a demonstrable example of its commitment to all facets of Product Stewardship, the concert must be regarded as a huge success. Also the contributions of the artists with thirteen acts including three internationally regarded and other high profile performers, is another example of how all sectors within the community are keen to contribute to addressing those issues which are adversely affecting our environment and about which we can make a difference.

The contribution made by those enterprises namely Coca Cola Amatil (NZ) Ltd, Manukau City Council, C4 and MaiFm who enjoyed participation in the first event was fundamental to the success. With the relevance of the message to all New Zealanders and the opportunities it presents the commercial sector, this event deserves to be regarded as the first of many.

Be A Partner

PICK IT UP New Zealand is a nationwide, public education programme which highlights the positive role of packaging, responsible disposal of packaging waste, recycling, reuse and litter. The programme aims to change the attitudes and behaviour of New Zealanders as to how they view waste as well as promoting individual responsibility towards the upkeep and maintenance of our environment.

PICK IT UP New Zealand invites other sectors of the community to investigate the opportunity of becoming a partner in this social responsibility/environmental programme.

For further information please contact the Project Manager;-
Deb Statham – 021 706 455 or 07 839 7211.